Heineken Names Rafa Oliveira as New CEO to Lead EverGreen 2030 Strategy
One of the world’s most recognised beer companies has a new leader. On June 23, 2026, Heineken N.V. announced the nomination of Rafael “Rafa” Oliveira as its next Chief Executive Officer — a move that signals a deliberate shift toward external leadership at a pivotal moment for the global brewing industry. Who Heineken New CEO Is Rafa Oliveira? Oliveira brings more than two decades of senior leadership experience across international consumer goods markets. He joins Heineken from JDE Peet’s N.V. — the world’s largest pure-play coffee and tea company — where he has served as CEO since 2024. Following Keurig
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